Analytics
The Analytics page gives you a more detailed and flexible view of your search data compared to the dashboard's 30-day snapshot. You can explore custom date ranges and see breakdowns across multiple dimensions.
Date Range and Period
At the top of the page, you can configure:
- Date range -- Select a custom start and end date to analyze any time period within your data retention window.
- Period -- Choose how data is aggregated (e.g. daily). This affects how trend charts are bucketed.
Summary Statistics
Three key metrics are displayed with trend comparisons to the previous equivalent period:
- Total search queries -- How many searches were performed.
- Total no-hits queries -- How many searches returned zero results.
- Total clicks -- How many search result clicks occurred.
Popular Queries
A ranked list of the most-searched queries for your selected date range. For each query, you can see the search volume.
You can add a query to your common terms directly from this list. Common terms appear as suggestions when readers first open the search bar, guiding them toward your best content. See Suggestions for more details.
Popular Tags
Shows which Ghost tags are associated with the most-clicked search results. This reveals which content categories are most in demand.
You can add a tag to your popular tags list directly from here. Popular tags are shown in the search bar as category suggestions.
No-Hits Queries
Lists searches that returned no results, ranked by frequency. This is one of the most actionable sections of the analytics -- each no-hits query is a direct signal from your audience about content they want but can't find.
What to do with no-hits queries:
- Create new content that addresses the topic.
- Add synonyms so existing content matches the query. For example, if readers search for "javascript" but your posts use "JS", add a synonym. See Stopwords and Synonyms.
- Check for typos -- If readers frequently misspell a term, typo tolerance may need adjustment.
Geographic Distribution
A world map visualization showing where your search traffic originates. This can help you understand your audience's geographic makeup and inform decisions about language or content localization.
Weekly Email Digest
If you'd rather not check the analytics page manually, you can enable a weekly email digest from your collection's Settings page. The digest summarizes the key metrics and insights for the past week and is delivered on a day of your choosing.